This privacy policy has been compiled to better serve those who are concerned with how their personal information is being used online. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal information in accordance with our website.

What personal information do we collect from the customers who use Smile Mate Loyalty Cards?

If a person, participating in the Loyalty Program provided by Loyalty Cards, as the customer of a business, registers their card (i.e. creates an account); that customer will be asked some PII (Personally identifiable information) for the purposes of securing their account and customizing their user experience. However, Loyalty Cards will limit that information to only that which is necessary for these purposes. Such information will include; but not be limited to; the customer's first name and email address phone number.
Customers are not required to register their cards; only features that require PII (Personally identifiable information) in order to work (e.g. Card Merging) require registration.

When do we collect information and How do we use it?

We collect information about customer points activity in order to track how many points a customer has collected and whether or not they qualify for punches when engaging in activities that the participating business has elected to award additional points for. We also may collect information about customer visits to the website or, with permission, 3rd party websites for the purpose of awarding punches, redeeming rewards and/or improving the customer experience.
When unregistered customers use their cards; we track their points and redemption history. This information is associated with the card only; and not the holder (i.e. we obtain no Personally Identifiable Information). Only when the customer explicitly registers the card, after having been provided with this Privacy Policy, does Loyalty Cards request PII. Customers are not required to register their cards to use the "Soft Card" option.

How do we protect visitor information?

In the event of a change in ownership, or a direct merger or acquisition of Moonline with another entity or multiple entities, all (or selected proportion) of Booking Advisors customer information (including email addresses) may be transferred to a separate entity or entities. All Booking Advisors subscribers and registered users have to check and review the Privacy Policy to become aware of any changes in the policies. Subscribers and users may choose to access and modify any of their registration and subscription information at that time.

Changes to this Privacy Policy

  • We use regular Malware Scanning.
  • Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
  • We limit the amount of information that we retain; especially from end users; who are not obligated to provide any PII. Passwords are never saved; only Encrypted Salted Hashes.
  • All transactions are processed through a gateway provider and additional information required to complete the transaction is not stored or processed on our servers.

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