What personal information do we collect from the customers who use Smile Mate Loyalty Cards?
If a person, participating in the Loyalty Program provided by Loyalty Cards, as the customer of a business, registers their card (i.e. creates an account); that customer will be asked some PII (Personally identifiable information) for the purposes of securing their account and customizing their user experience. However, Loyalty Cards will limit that information to only that which is necessary for these purposes. Such information will include; but not be limited to; the customer's first name and email address phone number.
Customers are not required to register their cards; only features that require PII (Personally identifiable information) in order to work (e.g. Card Merging) require registration.
When do we collect information and How do we use it?
We collect information about customer points activity in order to track how many points a customer has collected and whether or not they qualify for punches when engaging in activities that the participating business has elected to award additional points for. We also may collect information about customer visits to the website or, with permission, 3rd party websites for the purpose of awarding punches, redeeming rewards and/or improving the customer experience.
How do we protect visitor information?
- We use regular Malware Scanning.
- Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
- We limit the amount of information that we retain; especially from end users; who are not obligated to provide any PII. Passwords are never saved; only Encrypted Salted Hashes.
- All transactions are processed through a gateway provider and additional information required to complete the transaction is not stored or processed on our servers.